How to Sell Used Hunting Gear Online [Step-by-Step]

Every hunter accumulates gear. Jackets from two camo patterns ago, boots that don’t fit after a size change, optics you upgraded from. That stuff isn’t junk. Premium hunting gear holds its value remarkably well, and there’s a massive market of hunters looking for exactly what’s collecting dust in your garage.

Here’s how to turn that pile into cash.

Step 1: Take Inventory of What You Have

Go through your closet, gear room, and garage. Pull out everything you haven’t used in the last two seasons. Be honest with yourself. If you’re not wearing it this fall, someone else should be.

Sort your gear into three categories: apparel (jackets, pants, base layers, vests), footwear (boots, waders, rubber boots), and accessories (packs, optics, calls, harnesses). This will make listing faster.

Step 2: Assess Condition Honestly

Buyers appreciate honesty more than salesmanship. Rate each item realistically. “Like New” means it looks like it came out of the box yesterday. “Good” means it’s been worn but has no significant wear. “Fair” means visible use but fully functional. Don’t call something “Like New” if it has a season of brush scratches on it. Accurate condition descriptions lead to fewer returns and better reviews.

Step 3: Research Your Pricing

Check what the item retails for new, then price accordingly. A general rule: Like New condition commands 65 to 80 percent of retail, Good condition runs 50 to 65 percent, and Fair sits around 35 to 50 percent. Premium brands like Sitka, KUIU, and First Lite hold value better than generic camo from big box stores.

Platforms like Second Nature USA show the retail price next to your listing price, so buyers can instantly see the deal. Price competitively but don’t sell yourself short.

Step 4: Take Great Photos

This is where most sellers lose money. Blurry photos taken on a messy bed will kill your listing. Here’s the simple formula: lay the item flat on a clean surface, shoot in natural light, and take at least five photos. Get the front, back, any logos or tags, close-ups of the condition, and one showing the size label. If there’s any wear, photograph it. Transparency builds trust.

Step 5: Write a Clear Description

Include the brand, exact product name, size, color or camo pattern, and condition. Then add a sentence or two about why the gear is great. Mention specific features. “Sitka Traverse Pant, size 38, Sub Alpine pattern. Four-way stretch, DWR finish, reinforced knife pocket. Worn twice on early season sits.” That’s all you need.

Step 6: List It on the Right Platform

Where you sell matters. Facebook groups are free but come with scam risks, lowball offers, and zero buyer protection. eBay charges high fees and your listing competes with millions of unrelated items. A dedicated hunting gear marketplace like Second Nature USA puts your gear in front of buyers who know exactly what they’re looking at, with secure payments, shipping labels, and verified reviews built in.

Step 7: Ship It and Get Paid

Once your item sells, most platforms generate a shipping label for you. Pack the item carefully, drop it off at the carrier, and wait for the buyer to confirm delivery. On Second Nature USA, payment hits your account after the buyer receives the gear. The whole process takes less time than negotiating with strangers in a Facebook DM.

That old gear in your closet has a second life waiting. Someone out there is looking for exactly what you’re not using. Get it listed.