Skip to main content
Second Nature
Sign In

Hunting Stores in Wisconsin

671 independent hunting, gun, and outdoor stores across Wisconsin — no big-box chains, just the local counters worth the drive. Wisconsin’s gun deer season is a statewide institution, from northwoods camps to farmland giants, with grouse hunting that rivals anywhere.

Seasons, regulations & licenses: Wisconsin DNR →

Find stores near you

Appleton (10)Eau Claire (9)Green Bay (9)West Allis (8)Janesville (7)Kenosha (7)Menomonie (7)Milwaukee (7)
Appleton10 stores

Full Appleton directory →

Eau Claire9 stores
Green Bay9 stores
West Allis8 stores
Janesville7 stores
Kenosha7 stores
Menomonie7 stores
Milwaukee7 stores
Oshkosh7 stores
Beloit6 stores
Madison6 stores
Monroe6 stores
Racine6 stores
Rhinelander6 stores
Chippewa Falls5 stores
Delavan5 stores
Waukesha5 stores
West Bend5 stores
Ashland4 stores
Cassville4 stores
Eagle River4 stores
Hartford4 stores
Holmen4 stores
Lake Mills4 stores
Medford4 stores
Menomonee Falls4 stores
Muskego4 stores
Pardeeville4 stores
Phillips4 stores
Reedsburg4 stores
Shawano4 stores
Stevens Point4 stores
Sun Prairie4 stores
Tomah4 stores
Wisconsin Rapids4 stores
Amery3 stores
Baldwin3 stores
Beaver Dam3 stores
Bloomer3 stores
Brookfield3 stores
Chetek3 stores
Chilton3 stores
Cumberland3 stores
Durand3 stores
Edgerton3 stores
Elkhorn3 stores
Fond Du Lac3 stores
Fort Atkinson3 stores
Foxboro3 stores
Friendship3 stores
Galesville3 stores
Hartland3 stores
Hudson3 stores
Kewaskum3 stores
Lancaster3 stores
Lena3 stores
Manitowoc3 stores
Mauston3 stores
Menasha3 stores
Merrill3 stores
Neenah3 stores
Neillsville3 stores
New London3 stores
Oconto Falls3 stores
Pembine3 stores
Peshtigo3 stores
Prescott3 stores
Random Lake3 stores
River Falls3 stores
Sparta3 stores
Superior3 stores
Tomahawk3 stores
Two Rivers3 stores
Viola3 stores
Washburn3 stores
Waterloo3 stores
Waupun3 stores
Wausau3 stores
Webster3 stores
Wild Rose3 stores
Alma2 stores
Altoona2 stores
Argyle2 stores
Big Bend2 stores
Birchwood2 stores
Black River Falls2 stores
Bonduel2 stores
Burlington2 stores
Cadott2 stores
Caledonia2 stores
Cambria2 stores
Campbellsport2 stores
Casco2 stores
Cashton2 stores
Cedar Grove2 stores
Cedarburg2 stores
Clintonville2 stores
Colfax2 stores
Coloma2 stores
Crandon2 stores
Crivitz2 stores
De Pere2 stores
Delafield2 stores
Elroy2 stores
Fall Creek2 stores
Franksville2 stores
Frederic2 stores
Genoa2 stores
Germantown2 stores
Grafton2 stores
Greenfield2 stores
Hammond2 stores
Hancock2 stores
Hayward2 stores
Highland2 stores
Hillsboro2 stores
Horicon2 stores
La Crosse2 stores
Lakewood2 stores
Land O Lakes2 stores
Livingston2 stores
Lomira2 stores
Luxemburg2 stores
Marinette2 stores
Marshfield2 stores
Mellen2 stores
Milton2 stores
Nashotah2 stores
Nekoosa2 stores
New Glarus2 stores
New Richmond2 stores
Oconomowoc2 stores
Oconto2 stores
Onalaska2 stores
Oostburg2 stores
Osseo2 stores
Pittsville2 stores
Pleasant Prairie2 stores
Plymouth2 stores
Portage2 stores
Potosi2 stores
Prairie Du Chien2 stores
Randolph2 stores
Rice Lake2 stores
Richland Center2 stores
Ripon2 stores
Saukville2 stores
Sheboygan Falls2 stores
Siren2 stores
Suamico2 stores
Taylor2 stores
Three Lakes2 stores
Trego2 stores
Watertown2 stores
Wautoma2 stores
Westby2 stores
Whitehall2 stores
Abbotsford1 store
Abrams1 store
Adams1 store
Allenton1 store
Almond1 store
Amherst1 store
Antigo1 store
Arena1 store
Argonne1 store
Arkansaw1 store
Arkdale1 store
Arpin1 store
Ashwaubenon1 store
Athelstane1 store
Bangor1 store
Baraboo1 store
Beaver1 store
Benton1 store
Berlin1 store
Blair1 store
Blue Mounds1 store
Boscobel1 store
Bowler1 store
Boyceville1 store
Boyd1 store
Brillion1 store
Brodhead1 store
Brooklyn1 store
Brown Deer1 store
Bruce1 store
Buffalo City1 store
Cambridge1 store
Cameron1 store
Camp Douglas1 store
Clinton1 store
Cochrane1 store
Coleman1 store
Columbus1 store
Conover1 store
Cornell1 store
Cornucopia1 store
Cottage Grove1 store
Cross Plains1 store
Curtiss1 store
Dallas1 store
Danbury1 store
Denmark1 store
Dickeyville1 store
Dodgeville1 store
Dorchester1 store
Dresser1 store
Drummond1 store
Eagle1 store
Elk Mound1 store
Ellison Bay1 store
Elton1 store
Ferryville1 store
Florence1 store
Franklin1 store
Fredonia1 store
Freedom1 store
Gillett1 store
Glen Flora1 store
Glenwood City1 store
Grand Chute1 store
Granton1 store
Grantsburg1 store
Gratiot1 store
Green Lake1 store
Green Valley1 store
Greendale1 store
Greenville1 store
Gresham1 store
Hager City1 store
Hales Corners1 store
Houlton1 store
Hubertus1 store
Hurley1 store
Iola1 store
Iron River1 store
Jackson1 store
Jefferson1 store
Johnson Creek1 store
Kaukauna1 store
Kohler1 store
Kronenwetter1 store
La Valle1 store
Lac Du Flambeau1 store
Ladysmith1 store
Lannon1 store
Larsen1 store
Lodi1 store
Loganville1 store
Loyal1 store
Lublin1 store
Maiden Rock1 store
Manawa1 store
Marengo1 store
Marshall1 store
Mason1 store
Mattoon1 store
Mayville1 store
Mazomanie1 store
Mcfarland1 store
Melrose1 store
Mequon1 store
Middleton1 store
Milltown1 store
Minocqua1 store
Minong1 store
Montello1 store
Montreal1 store
Mosinee1 store
Mount Calvary1 store
Mount Hope1 store
Mount Horeb1 store
Mt Horeb1 store
Necedah1 store
Nelson1 store
Neshkoro1 store
New Auburn1 store
New Franken1 store
Newton1 store
North Freedom1 store
North Prairie1 store
Oak Creek1 store
Oakfield1 store
Ogdensburg1 store
Ogema1 store
Omro1 store
Oneida1 store
Oregon1 store
Palmyra1 store
Pewaukee1 store
Platteville1 store
Plum City1 store
Port Washington1 store
Porterfield1 store
Poynette1 store
Prairie Du Sac1 store
Prairie Farm1 store
Pulaski1 store
Redgranite1 store
Reedsville1 store
Reeseville1 store
Rewey1 store
Richfield1 store
Ridgeland1 store
Rio1 store
Rock Springs1 store
Rockland1 store
Rothschild1 store
Saint Croix Falls1 store
Salem1 store
Sauk City1 store
Schofield1 store
Sheboygan1 store
Sheldon1 store
Shiocton1 store
Shorewood1 store
Silver Lake1 store
Sister Bay1 store
Soldiers Grove1 store
South Wayne1 store
Spencer1 store
Spooner1 store
Spring Green1 store
St Croix Falls1 store
Stanley1 store
Star Prairie1 store
Stoughton1 store
Stratford1 store
Sturgeon Bay1 store
Thorp1 store
Townsend1 store
Trempealeau1 store
Twin Lakes1 store
Union Grove1 store
Viroqua1 store
Waldo1 store
Warrens1 store
Waterford1 store
Waupaca1 store
Wauwatosa1 store
West Milwaukee1 store
West Salem1 store
Westfield1 store
White Lake1 store
Williams Bay1 store
Wilson1 store
Winneconne1 store
Wisconsin Dells1 store
Wonewoc1 store

Shop Used Hunting Gear

Premium brands from verified sellers, shipped anywhere in Wisconsin — up to 60% off retail.

Kifaru Grid Fleece
Like New
Kifaru

Kifaru Grid Fleece

$60.00$79.99
Military issued PELTOR COMTACS III 3m TYPE:88078-00000 single coms
Fair
Peltor

Military issued PELTOR COMTACS III 3m TYPE:88078-00000 single coms

$250.00
Sitka Fanatic Bib
Like New
Sitka

Sitka Fanatic Bib

$500.00$599.00
Sitka Fanatic Jacket
Like New
Sitka

Sitka Fanatic Jacket

$400.00$449.00
First Lite Obsidian Foundry Pant - 36x32 - Conifer
Good
First Lite

First Lite Obsidian Foundry Pant - 36x32 - Conifer

$70.00$200.00
First Lite Ridgeline QZ Pullover - XL - Fusion
Good
First Lite

First Lite Ridgeline QZ Pullover - XL - Fusion

$65.00$135.00
First Lite Furnace Henley 350 MarinoX - XL - Fusion
Good
First Lite

First Lite Furnace Henley 350 MarinoX - XL - Fusion

$110.00$180.00
Sitka Traverse Jacket - XL - Deep Lichen
Good
Sitka

Sitka Traverse Jacket - XL - Deep Lichen

$149.00$229.00
Browse All Gear

Wisconsin Hunting Stores — Frequently Asked

How many hunting and gun stores are in Wisconsin?

Our directory lists 671 independent hunting, gun, and outdoor stores in Wisconsin, based on May 2026 federal firearms licensing records. We only count storefront retailers — national big-box chains and home-based license holders are excluded.

Which Wisconsin cities have the most hunting stores?

Appleton leads with 10 independent stores, followed by Eau Claire (9) and Green Bay (9).

Why does this directory exclude Bass Pro, Cabela’s, and Academy?

You already know where the big-box stores are. This directory exists to surface the independent local shops — the counters where you get straight answers, gunsmithing, and gear picked for the country you actually hunt.

Can I buy used hunting gear online instead?

Yes — Second Nature is a marketplace for used hunting gear from verified sellers, with buyer protection and shipping included. It’s a good way to stretch your budget on premium brands before you drive to a shop, and if you’re in Wisconsin you can also sell gear you’ve outgrown.

Source: ATF Federal Firearms Licensee listing, May 2026, filtered to independent storefront retailers. Own one of these shops and want your listing updated or removed? Contact us.

Hunting Stores in Other States

AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWyoming